Development Resources
Midtown Atlanta's growing reputation as a top-tier business, leisure and residential destination is due in no small part to the ongoing work of the Midtown Alliance, a non-profit partnership of business and civic leaders. For more than 30 years, we've stimulated the physical development of Midtown while promoting the area's spectacular array of assets.
Our staff is here to assist the development community with the design of high-quality projects that conform with the goals outlined in the Blueprint Midtown master plan. We provide economic data, maps, development trends, zoning consultation and other information to assist property owners and developers in the build-out of a livable, sustainable Midtown Atlanta.
For development assistance, please contact us.
Recent Development Activity
Quarterly update of relevant development statistics for active projects within the Midtown Core.
Existing Development Summary
Quantification of development in Midtown by land use and timeframe.
Thanks in large part to Blueprint Midtown, over $4B in development has taken place in Midtown over the past 15 years making it a true economic success story. This wave of development includes nearly 7,000 new residential units, four luxury hotels, 6 million square feet of office space and over 600,000 square feet of street-level retail.
Development Tour
Interactive map featuring images and information related to development projects that were recently completed, are under construction or are planned.
Future Development Opportunities
Map that highlights areas that are moderately and highly susceptible to change.
Even with Midtown’s recent flurry of construction, many opportunities still exist for future redevelopment.
Blueprint Master Plan
Blueprint II Executive Summary
Initiated by Midtown Alliance, Blueprint Midtown is the comprehensive master plan that guides the district's growth. The plan is the result of a unique visioning process in which the entire community had a voice. Through the Blueprint, Midtown Alliance focuses on issues that promote economic development and enrich community life.
Zoning Regulations and Design Guidelines
SPI-16 & 17 Zoning District Map
SPI-16 Zoning Regulations/Design Guidelines
SPI-17 Zoning Regulations
SAP Application
The Blueprint Midtown inspired the single largest rezoning legislation in City of Atlanta history. As a result, the Blueprint is backed by the letter and spirit of the law and helps ensure the creation of a livable, workable and sustainable community.
Storefront Design Manual
Illustrated manual of design guidelines for urban retail storefronts.
Details ranging from the size of storefront windows to the appropriate application of decorative lighting can influence are critical to the success of retail in an urban setting.
Retail Nodes and Merchandise Mix
Prescribed tenant/merchandise mix for each of four unique zones along Peachtree Street.
While the Peachtree Street corridor must function as a cohesive shopping destination, there are smaller concentrations of blocks that lend themselves to more targeted merchandising strategies.
Retail Inventory
Inventory of current tenants and available leasable space along Peachtree Street.
Trade Area and Psychographics
Report that explores the target markets for the primary and secondary trade areas of Midtown Atlanta.
Demographics
Breakdown of key demographics for Greater Midtown and the Midtown Core.
Midtown’s population has more than doubled in last 15 years. The typical resident is in his or her early 30s, is highly educated, and lives in a high-rise building. As the population grows along with Midtown’s huge workforce, the district will become increasingly dense and dynamic.
Walking Map
Printable map of Midtown featuring stores, restaurants, hotels, entertainment venues and cultural attractions.
Midtown is a vibrant urban district complete with a plethora of amenities situated on a dense grid of wide, tree-lined sidewalks. This infrastructure makes Midtown a truly walkable community.