For well over a decade, Midtown has sustained a phenomenal build-out into a high-density, 24-hour urban district characterized by high-rise residential buildings, office towers and hotels with street front retail and restaurants. Yet, even with this rapid pace of growth, 25% of the land in Midtown remains under-utilized and ripe for redevelopment.
The Blueprint master plan, spearheaded by the Midtown Alliance, provides the framework to attract new mixed-use development. It was the impetus behind the single largest rezoning legislation in City of Atlanta history. Midtown Alliance staff assists the development community in the design of high-quality projects consistent with the goals of the Blueprint and guides developers through the City’s zoning and permitting process. Our wide array of development resources including economic data, maps, demographics, development trends, zoning consultation, design guidelines and other information aids in this effort.
Additionally, Midtown Alliance provides the staff and day-to-day management and operations for the Midtown Improvement District (MID), a self-taxing district created by Midtown commercial property owners to augment public resources and catalyze economic growth in Midtown.
Guided by its visionary master plan and backed by the investment of the MID, Midtown Alliance has leveraged more than $400M in public and private funds to enhance the public environment and support Midtown's continued growth as Atlanta's premiere urban center. Programs and projects include new sidewalks, lights, trees, bike lanes, public safety, traffic management, and environmental maintenance. The MID remains committed to address issues of importance to property owners to enhance and sustain Midtown’s competitive edge and quality of life.
Development incentives, such as tax abatements and Opportunity Zones, are available through Invest Atlanta.
Midtown District Characteristics
- Over 64, 700 employees
- A growing portfolio of LEED-certified buildings
- 22 million square feet of office space
- A location of choice for businesses ranging from startups to Fortune 500s
- 33.4 million square feet of retail and restaurant space in place and more on the way
- 15,000 square feet of mixed-use retail
- A top dining destination with more than 150 restaurants
- Approximately 11, 725 housing units within the 1.2 square mile core, more than 7,000 in the development pipeline
- A rapidly growing population – the median age of a housing unit is only 17 years versus 40 years city-wide
- Young and highly educated: 37% of residents in the Midtown Core are between the age of 25 and 34
- 1.3 million overnight guests stay at Midtown hotels annually
- Close to 4,000 rooms in the district
- 6 million annual visitors coming to the area for arts and entertainment