5 Weeks. 5 Participants. 5 Ways to

We're looking for Midtown residents and workers
to give up their cars for a cleaner trip.


With 96% of Midtown Atlanta’s buildings within a 6-minute walk of a MARTA transit station, 40+ linear miles of sidewalk available in the district, 5 miles of bike lanes, and 26 bus routes, you don’t have to rely on your car to get around. Midtown Transportation, a program of Midtown Alliance, is challenging 5 Midtown Atlanta residents and workers to trade in their keys for a cleaner trip.

Each of the 5 selected participants will be receiving an all-expense-paid Mobility Toolkit - valued at over $300. This toolkit will include member passes for MARTA, Xpress*, Relay Bike Share, Zipcar, and credit for Lyft rides. 

Throughout the 5 week challenge, beginning September 5th and lasting through October 6th, participants will be sharing their journey on social media as the entire community cheers them on. 

Upon completion of the 5 week challenge, each participant will be receiving a Midtown staycation package – valued at $200.

Participants for Go Car-Lite will be announced August 25th.

Application deadline is August 20th, 2017. 

*For qualifying participants





The More You Know: Car-Lite Living Made Easy

5 miles of bike lanes & 11 Relay Bike Stations

26 bus routes to catch a ride on

18 Zipcar stations at the touch of a button

75,000 daily workers & 14,000 residents

4 MARTA Stations to get you moving

2,200 trees to shade your walk

Thank You to our Sponsors

 Ready to Go Car-Lite? Apply Now!