Release Date: September 17,2015

Midtown ATL community partners make over on-street parking spots as mini-parks for global “PARK(ing) Day” celebration

23 Midtown parking spaces will temporarily transform on Friday, Sept. 18

ATLANTA – September 17, 2015 – Midtown Alliance is leading a special event on Friday, Sept. 18, 2015 to re-imagine the way people view public spaces. Known globally as PARK(ing) Day, this event will bring together a dozen Midtown community partners, each of whom will design a temporary mini-park within the 8’ x 20’ footprint of an existing on-street parking space. Activities range from an outdoor drawing room hosted by the High Museum of Art to a street-side game of ping pong.

“PARK(ing) Day offers us a fun way to bring creative energy to our streets and sidewalks, giving people more reasons to explore Midtown on foot,” said Shannon Powell, Chief Operating Officer and Executive Vice President of Midtown Alliance. “Equally as important, it further accentuates the ability to get around without a car and highlights one of Midtown’s best attributes: its walkability.” 

PARK(ing) Day is a grassroots campaign that converts a handful of metered parking spaces in urban areas into small, pop-up parks. Now a global advocacy platform for urban planning and transportation, PARK(ing) Day traces its origins back 10 years, when employees at a San Francisco design studio transformed a street parking space into a temporary public park. Midtown Alliance has partnered with 12 other local organizations for creative PARK(ing) Day projects throughout the District to transform 23 parking spaces into imaginative activity exhibits.

Partners include the High Museum of Art, the Museum of Design Atlanta, architectural firms Lord Aeck Sargent and Tunnell-Spangler-Walsh, local business Art of Touch Massage, teams from Georgia Tech, Kennesaw State University, Savannah College of Art and Design, plus Atlanta-Fulton Public Library, NewFields, SandBox and Square on Fifth.

Everyone is invited to take a self-guided tour of these special exhibits for a chance to win fun prizes. Projects will be on display from 11:00 a.m. to 1:30 p.m. and will feature games and activities including a rock painting station, outdoor reading room, cornhole, massages, information about Georgia Commute Options incentive programs for employees who work in Midtown, a food truck park and more. A map specifying exact locations and activity information is available online at MidtownATL.com/ParkingDay.

The Midtown District is home to more than 65,000 workers, many of whom travel into the area from all over the Atlanta region. Midtown Transportation, a program of Midtown Alliance, works with area employers to offer programs that encourage greater use of alternatives to driving alone. With four MARTA rail stations and connectivity to other regional transit providers, plus several miles of bike lanes and 44 linear miles of sidewalks, workers commuting into Midtown have a range of options that can reduce the need for car travel and parking space.

# # # 

About Midtown Alliance

Midtown Alliance is a non-profit membership organization and a coalition of leading business and community leaders – united in our commitment to Midtown as a premiere destination for commerce, culture, education and living.  Guided by a visionary master plan – Blueprint Midtown – and in partnership with the Midtown Improvement District, our mission is to improve and sustain the quality of life for those who live, work and play here. Midtown Alliance accomplishes this goal through a comprehensive approach to planning and development that includes initiatives to enhance public safety, improve the physical environment, and strengthen the urban amenities which give the area its unique character. Learn more at www.MidtownATL.com.  

About Midtown Transportation

To minimize the impact of growth in residential and commercial populations on our streets and air quality, Midtown Transportation works with employers and commuters to explain the importance, availability and benefits of commute alternatives, including walking, biking, carpooling and taking transit. Through the Midtown Transportation program, Midtown Alliance has partnered with more than 150 Midtown employers and property managers to develop and implement strategic transportation demand management plans. In addition, Midtown Transportation brokers the sale of more than 3,000 transit passes to Midtown employers each month.