Midtown Transportation Outreach Coordinator

This position represents a unique opportunity to join a dynamic and highly-respected nonprofit organization whose work has led to the growth of one of the most vibrant and successful areas of our City.

Midtown Alliance is a coalition of business and civic leaders focused on promoting economic development and creating an exceptional urban experience in Midtown, Atlanta. We are a mission-driven organization, widely viewed as the driving force behind the revitalization of Midtown and a national model for urban excellence.

Our priorities include urban design; planning and executing transportation enhancements, public parks and plazas, arts and activation; a robust public safety, maintenance and beautification program; and ensuring the active engagement of our stakeholders and the community. 

The organization is governed by a 9-person Executive Committee and a 65-person Board of Directors. We area a stable, highly supported organization with a full-time staff of 45 and projected 2020 expenditures of $10 million. We currently operate out of two offices within an easy walk: a street-level space at 6th and Peachtree and an office building suite at 10th and Peachtree.

Since 2000, Midtown Alliance has leveraged millions of dollars in public and private funding to plan, design, and construct improvements in the public realm to include sidewalks, bicycle facilities, traffic signals, and other urban infrastructure. These investments have transformed Midtown's major corridors by improving safety, access, mobility, and aesthetics - all of which reinforce the district's strong urban identity.

 

Position Description:

Midtown Alliance is seeking a highly motivated person to fill a full-time Outreach Coordinator position for its sustainable transportation program, Midtown Transportation. The goal of this program is to support the continued development of Midtown Atlanta as a transit-oriented, pedestrian friendly environment while mitigating traffic congestion and improving air quality in the Atlanta region. Midtown Transportation accomplishes this by encouraging employers to offer commuter benefits such as subsidized transit passes to employees, by encouraging employees to embrace the use of alternative transportation through awareness and incentives, and by working with commercial building property managers to help promote and encourage the use of transportation alternatives such as transit, walking, bicycling, ridesharing and teleworking. The position reports to the Senior Program Manager, Midtown Transportation.

 

Responsibilities include, but are not limited to:

  • Design, implement and measure the impact of regional modal promotions (i.e. Atlanta Bike Challenge, Try Transit, and Midtown Walk Challenge)
  • Working with Midtown Transportation team to schedule and coordinate employer presentations, quarterly partner events, and other outreach events
  • Conducting commuter outreach including, but not limited to, email follow-ups to Georgia Commute Options users, commuter surveys, and creating customized route plans for commuters
  • Preparing customized marketing materials for Midtown Transportation employer partners and general commuter outreach
  • Tracking and reporting relevant programmatic performance metrics
  • Data entry & analysis- maintaining Midtown Transportation partner and prospect database
  • Assisting with writing and editing content for regular Midtown Transportation communications including monthly partner digests and transportation related blogs for Midtown Alliance’s website
  • Maintaining Midtown Transportation’s Twitter presence, including creating monthly campaigns that educate Midtown commuters on alternative commute options and provide up-to-date transit information
  • Managing Midtown Transportation’s pages on the flagship Midtown Alliance website to ensure information is relevant, compelling, and easy to consume

 

Minimum Qualifications:

  • Two (2) years of responsible professional experience in a community outreach, communications, or marketing and sales capacity and/or possession of a baccalaureate degree in business administration, marketing, urban planning, or public policy from an accredited college or university
  • Proficiency with Microsoft Office products, including Word, Excel and PowerPoint
  • Strong written and interpersonal communication skills
  • A basic knowledge of and passion for transit and other transportation options
  • Self-starter who can identify and execute tasks needed with minimal oversight
  • Strategic thinker excited to contribute to the creative process of program and event ideation
  • Able to work as part of a team

A person in this role will succeed if they are both a creative thinker and a team player with strong communication and time management skills. The ideal candidate is adaptable, extroverted, organized, and enthusiastic about Midtown Atlanta and alternative transportation.

 

Desirable Qualifications:

  • Prior experience implementing transportation demand management (TDM) programs
  • Experience using Salesforce or similar CRM software and Mailchimp
  • Digital marketing/content creation experience, including writing for a blog and/or e-newsletter
  • Working knowledge of Adobe Creative Suite products, including Adobe Photoshop, InDesign and Illustrator and basic knowledge of HTML

 

Compensation and Benefits:

Midtown Alliance offers competitive salaries commensurate with experience plus exceptional benefits.

 

To Apply:

Interested and qualified candidates should email a letter of interest and resume to Apply@MidtownATL.com with subject line, “Midtown Transportation Outreach Coordinator”.

Apply by November 30, 2020.

No phone calls please.

Midtown Alliance is an equal opportunity employer. All aspects of employment are based on merit, competence, performance and needs of the organization. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal or state law.