Midtown’s surge in new residents, employees, visitors, and students has created more opportunities to ask people for their ideas on what can move the District from a great place to an exceptional one.
Midtown Alliance has been working throughout 2015 on updates to its community-designed master plan, Blueprint Midtown, a living document that guides Midtown’s growth. That means adding new chapters to the plan, and resurfacing ideas from the original 1997 effort that encourage fresh thinking, not only for transportation accessibility and building design, but also fostering street-level activity and creating vibrant public spaces.
To help put a finer point on what’s possible, Midtown Alliance sought perspective from you, the “end user.” Earlier this year, we hosted a series of community events and an online survey to get feedback on priorities from those who work or live in the District about what they want to see in the next wave of growth. In all, more than 1,500 people participated. And through interactive exercises that let these end users try their hand at urban planning, the big picture came into focus.
Major takeaways from these public input events in 2015 helped validate the desire to be immersed an authentic urban experience. Specifically, we heard:
What the public input process helped us understand is that attention continues to shift toward the next layer of street-level activity. Midtowners want activities for public spaces, such as live performances, outdoor seating, pop-up markets, dog parks and visually stimulating public art that reinforces Midtown Atlanta’s identity as a central arts district. Some of the big ideas you suggested include:
“Your ideas and priorities for the future will show up in lots of places, from our pursuit of public improvements and updated zoning codes, to new partnerships with private developers adding more greenspace, art and retail that bring Midtown’s streets to life,” said Shannon Powell, Midtown Alliance’s Chief Operating Officer.