2021 Midtown Walk Challenge 

Re(discover) Midtown, block by block. Register now! 

A week-long scavenger hunt featuring a series of interactive, real-world challenges. Solve the daily riddle and find our check-in locations to earn serious point boosts, be entered into daily raffles, and to access local lunch deals. Participate each day for more chances to earn points and win prizes! 

Register today!

Anyone interested in participating in Walk Challenge should register before November 8th. While we do allow participants to register midweek, participating all five days makes you eligible for a few additional grand prizes. To register:


Start earning rewards.

Win Midtown swag, discounts to your favorite local restaurants and more by completing daily challenges and earning points. You can earn up to 200 points daily:

Here are all the ways you can win:

Daily Lunch Deals // Come see us at the daily Walk Challenge check-ins and pickup some snazzy lunch deals!

Daily Raffle // For every 100 points earned each day, you'll be entered for a chance to win the daily raffle! 

Grand Prize Raffle // Earn 500 points over the course of the week to be entered into the Grand Prize Raffle! Fancy yourself an overachiever? Each additional 250 points earns you an additional Grand Prize raffle entry.

Bonus Prizes // Be on the lookout for announcements throughout the week on bonus prizes! This year we will be giving away some great Midtown branded swag and more. 

This year's prize line-up:

See below for pictures from past Midtown Walk Challenges: