Rendering of lobby entrance to IPIC Atlanta, Credit: IPIC Theaters LLC
BY ELLIE HENSLEY
Colony Square’s $400 million redevelopment is taking a major step forward with its luxury movie theatre, IPIC, scheduled to open later this month.
Boca Raton, Florida-based IPIC Theaters has 14 dine-in theater locations across the country, seven of which have adjacent restaurants, but this will be its first venture in Georgia. Via a written interview, IPIC Theaters CEO Paul Safran told us why the company chose Midtown’s Colony Square, what it’s doing to keep people safe and what guests can expect when they visit.
Two guests enjoying a movie relaxing in IPIC’s Premium Plus reclining leather seating Pods. Photo Credit: IPIC Theaters, LLC
Built for Social Distancing
IPIC Atlanta has nine screens and 426 seats, with several tiers of pod seating.
“IPIC Theaters’ designs and layouts organically allow for social distancing between parties with pod-style seating that separates parties, wider rows and individual aisles leading to seats as well as smaller auditorium sizes,” Safran said.
Other safety and wellness protocols include a mask requirement for all staff and guests when not eating and drinking, temperature checks and enhanced sanitation protocols, with a dedicated sanitization specialist to sanitize all common and high touch areas.
Rendering of IPIC Atlanta’s lounge area. Credit: IPIC Theaters, LLC
A Home at Colony Square
The theater will be located above Colony Square’s food hall, Politan Row, which will open in Spring 2021 with 11 food and beverage concepts, a central bar, three event spaces and a “secret bar.” IPIC joins several other businesses to open their doors at Colony Square in 2020, including Brown Bag Seafood Co., American Barber and AYA Med Spa.
A rendering of Colony Square's the Plaza, with IPIC above its open space and food hall.
Developer North American Properties' sweeping redevelopment of the mixed-use complex at Peachtree and 14th Streets was first announced in 2016. These innovative plans helped IPIC decide it wanted to plant a flag in Midtown Atlanta.
“We love the reimagined vision of Colony Square and the vibrancy it adds to the Midtown community,” Safran said. “Colony Square brings together arts and amenities while creating a unique experience for its visitors, which aligns with our brand. Colony Square’s central location to both intown neighborhoods and Atlanta’s OTP communities, along with its proximity to the Atlanta Beltline, also appealed to us.”
Deconstructed red velvet waffles and chicken drumettes served with sweet cream cheese dip & spicy bacon maple syrup. Photo Credit: IPIC Theaters, LLC
Craft Cocktails and Holiday Classics
Although many movies have shifted to streaming platforms or pushed back their premieres in 2020, IPIC has a few new films its plans to show soon after it opens, including Bleeker Street’ Wild Mountain Thyme, Farewell Amor and Wonder Woman 1984. It will also show a few holiday classics like White Christmas.
Movie theater staples like popcorn and candy will certainly be available at IPIC, or guests can opt for chef-inspired dishes and craft cocktails. There will also be a kid’s menu. IPIC is also introducing a restaurant, Serena Pastificio, which will operate adjacent to but separately from the theater at Colony Square. It will serve dine-in and carryout Italian dishes on the ground floor of Colony Square’s Plaza space.
IPIC’s safety and wellness measures and menus are already available on its website here. Check back soon for its first movie showings.
Rendering of IPIC Atlanta’s bar. Credit: IPIC Theaters, LLC