On Tuesday, May 8, the Midtown DRC saw two major new mixed-use developments anchored by soaring towers that will add to Midtown’s skyline.
The first was a follow-up presentation on JLL’s mixed-use development, Midtown Union. This project is located on a 3.8 acre site at 17th and Spring Street and includes approximately 604,960 SF of office use, a 255-key hotel, 354 residential units and 99,453 SF of retail use (including grocer and food hall). The podium parking deck contains approximately 1,782 spaces and supports on-site uses including public parking for retail users. Apart from the bold design of the office tower, the signature feature of the project is a new street extension of Arts Center Way which provides the focal point for activity emanating from the retail and restaurant experience on the ground floors. The DRC has been generally supportive of the project, recognizing the significant impact it will have on the character of the district around the Woodruff Arts Center. However, at the April meeting, the committee requested more detail about the street level experience and the façade treatments. The design team from Cooper Carry provided additional information related to enhancements on the elevation that faces 17th Street, but conceded that specifics about the parking deck façades and retail façade treatments are still being refined as future tenants are identified. Thus, the committee recommended support for the site plan and related variations but withheld full support until additional information could be provided about the architecture.
1125 Peachtree Street
Selig debuted their latest offering at 12th & Midtown in the form of a sleek mixed-use project designed by Rule Joy Trammel + Rubio. The development occupies a full block on Peachtree Street between 12th and 13th Street and contains approximately 6,000 SF of retail at street level, 56 residential condo units, 253 key luxury hotel, 9 story office tower, and structured parking for approximately 563 cars. The office, hotel, and residential components stack vertically on top of each other, stepping back as uses change to allow for amenity spaces. There are three proposed vehicle access points to the site, one on 12th Street and two on Juniper, that tie into various levels of the parking deck. Loading docks are located off of 13th Street. Overall, the elegant design of the tower and refined street level façade on Peachtree delivers a sophisticated project with a unique sense of arrival. However, the project has several challenges to overcome on the Juniper frontage related to vehicular access and active use. The committee requested additional work at each corner on Juniper to explore the opportunity for usable space that would both enhance the value of the project and maximize synergies with surrounding uses along this active corridor.