Midtown News Center

Milestone Ahead: 40 Years of Transformational Change

Midtown Alliance set to commemorate 40th anniversary in 2018

Next year marks the 40th anniversary of the start of something truly special in Midtown Atlanta. An urban renaissance began when a group of Midtown business leaders formed a working group focused on improving their neglected neighborhood.

The corner of 8th and Peachtree Street looking north. 

For all the success Midtown Atlanta continues to experience today, Midtown Atlanta in the 1970s looked vastly different. Crumbling sidewalks and tired retail. Much of the land was dedicated to surface parking lots. But the potential was always there for a vibrant city center to emerge.

Tracing the Origins of Modern-Day Midtown’s Momentum

The Midtown Business Association, known today as Midtown Alliance, created a bridge between City of Atlanta government and the community to help Midtown reach its potential as a place for commerce and culture. Bolstered by leadership and initial financial support from Central Atlanta Progress, this coalition of business leaders started turning the gears. Nearly four decades later, the Midtown Improvement District, Midtown Alliance and its 350+ member organizations are helping them spin even faster.

“New workers and residents are arriving into this community every day, and few of them would ever know the magnitude of the change that has happened here,” said Midtown Alliance president and CEO Kevin Green. “Business leaders, civic leaders and residents had to unite around a bold vision. City officials had to sign off on the most comprehensive rezoning in Atlanta’s history. Developers had to risk lots of capital to create what we have today.”

Anybody have a VCR we can borrow?

Through photos and interviews, Midtown Alliance next year will share stories across four decades of transformation. You can expect to see these stories throughout 2018 in our digital channels and at events, including the 2018 Midtown Alliance Annual Meeting slated for Tuesday, February 13, 2018. We’re currently sorting through thousands of historical images ... and a pile of VHS video tapes. Problem is, we don’t have a VCR in our office anymore. So, um, if anyone nearby has a VCR we can borrow, please e-mail us at Marketing@MidtownATL.com.

Help us find more stories that matter to Midtown’s 40 years of transformation.

Got a cool photo or an idea for an interesting story about Midtown or an important figure that has contributed to Midtown’s renaissance from the 70s to now? We want to hear from you. Drop us a line at Marketing@MidtownATL.com.


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