Midtown News Center

An Insider's Guide To Celebrating the 50th Peachtree Road Race

Published 7/2/19

The world’s largest 10-kilometer race celebrates its 50th anniversary this year on July 4th, and the Midtown community is gearing up for an unforgettable celebration. Want to get in on the festivities, score discounts and maybe even win a prize? We've put together this rundown on Peachtree Road Race happenings for racers and spectators alike:

Spirited spectators cheer on racers as they make their way to the finish line. Photo by Paul McPherson (courtesy of the Atlanta Track Club). 

Be a Spectator

If you are looking for a prime spot to view and celebrate the race, Colony Square is the place to be. Located in the heart of Midtown at the corner of 14th and Peachtree Streets, Colony Square is hosting a variety of Peachtree Road Race activities and is “looking forward to celebrating with participants and spectators as runners cross the finish line.” Between 7 a.m. and 1 p.m., Colony Square will offer light bites and beverages for the community to enjoy as they cheer on the runners. They will also have a custom photo booth for people to get their race photo snapped near mile six on the corner of 15th and Peachtree Streets. 

Nearby, Joy Café will open at 6:30 a.m. with breakfast and premiere their new Mimosa popsicles. Henry’s Midtown Tavern on 10th Street will be open for brunch at 7 a.m. along with 10th and Piedmont on Midtown’s rainbow crosswalk. 

Want to score rewards as a registered racer? Special offers courtesy of the Atlanta Track Club and the Georgia Lottery include:

  • Discounts on retail and restaurants located in one of Atlanta’s most prominent urban shopping attractions, Ponce City Market.

  • Discounts on sporting events like the Atlanta United FC game against the New York Red Bulls on July 7th and the Atlanta Braves game against the Philadelphia Phillies on July 4th (wearing your race t-shirt to the game is encouraged).
  • A four-night vacation to Seoul, South Korea hosted by the Georgia Lottery where the winner will gain entry into the Seoul Marathon. The winner will be announced at the Delta “Runway to the World” VIP Dinner on July 3rd. All participants who sign up for the race will be eligible to win.

Learn more about prizes and rewards at this year's race here

Jon Sinclair runs the Peachtree Road Race in 1982. Jon Sinclair runs the Peachtree Road Race in 1982. Photo courtesy of the Atlanta Track Club. 

Take Part in Local History

If you are more interested in learning about the actual history of the race, the Atlanta Track Club has unveiled the exhibit “50 Years of the Peachtree” sponsored by PNC Bank. The traveling exhibit features memorabilia from races over the years, details about people who were prominent figures throughout the development of the race and other historical highlights. See it at the Georgia World Congress Center until July 1 and at the Peachtree Health and Fitness Expo from July 1st to the 2nd. 

For participants like Philip Rafshoon, longtime Midtown resident, current Director of Member Engagement at Midtown Alliance and a Peachtree Road Race runner for over thirty years, the growth of the race and how it has shaped Midtown over the past five decades holds great value for the community. 

“The event is one of those things that brings prestige to the city and the community — something some people base their lives around,” said Rafshoon. “If you are a runner, there’s lots of races you can do, but the Peachtree [Road Race] is one of those things you center your running year around. There’s a more diverse array of people that run it than ever before. It shows that the Midtown community is central to the major things that happen in the city of Atlanta.”  

Learn more about the race here.

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