Midtown, are you ready for some football?
While the big game and many of the high-profile events will take place Downtown, the impact will be felt across Atlanta. According to the Atlanta Convention and Visitors Bureau, an estimated 125-150K people will come from out of town for the pigskin soiree. With 5K hotel rooms and lots of event space packed into a square mile, the Midtown district is expected to see its fair share of turistas. And the festivities on the ground really crank up more than a week before Super Bowl 53 is actually played.
What does it all mean? For starters, millions of dollars of economic impact (denominations in tens or hundreds of millions depending on who you ask) for the City of Atlanta. It also means more people navigating Midtown streets and sidewalks ... and more crowds at area restaurants, bars and event venues. So, what can Midtown residents and workers do to simultaneously weather the Super Bowl storm and have fun? We’ve put together this information to help you plan ahead.
Plan your routes to dodge traffic … and use MARTA.
Expect more demand on major streets as guests shuttle to special events in Midtown. This likely means more Uber/Lyft pick-ups and drop-offs at the curb. It may also lead to public parking lots filling up. For Midtown commuters that currently drive alone but are interested in using transit, Midtown Transportation and Georgia Commute Options are offering free 10-trip passes to give transit a try during the Super Bowl. Valid for MARTA, Xpress, CobbLinc or Gwinnett County Transit ... while supplies last. Eligible commuters can register here for Try Transit Super Bowl Edition.
MARTA’s Super Bowl service plan will step up bus and rail service as follows:
Tuesday, Jan. 29 – Friday, Feb. 1
- Bus service will operate on a regular schedule
- Rail service will start early at 4 a.m.
Friday, Feb. 1 at 4 a.m. - Tuesday, Feb. 5 at 2am
- Rail service will run continuously, 24 hours a day
- Bus service on routes 15, 39, 83, and 96 will run continuously, 24 hours a day
Specific Midtown streets will be closed for a special NFL event happening at the Fox Theatre. Starting at 1am on Friday, Feb. 1 and continuing through 5pm on Sunday, Feb. 3, Peachtree Street between Ponce De Leon Avenue and 3rd Street will be closed to car traffic. See this link for more details on all the street closures around Downtown and Midtown venues:
Some of your favorite Midtown venues might be closed for private events ...
Hungry for a meal at a nearby restaurant? Thirsty for a cocktail at a hip bar? There will be scores of private parties and events happening all over town, and many popular venues in Midtown may be closed on certain days or times. So unless you’re already on the A-list for a celebrity-studded Super Bowl shindig, make sure to call ahead and confirm whether your favorite Midtown haunts will be open to the public in late-January or early-February.
… but there are other Super Bowl events around town that you can attend.
Experience Atlanta’s music scene at Super Bowl Live, which features free concerts produced by local GRAMMY winner Jermaine Dupri. Events will take place in Centennial Olympic Park on most days leading up to the game. Head to https://atlsuperbowl53.com/superbowllive/ for dates and times. The Foo Fighters are playing at Atlantic Station the night before the big game, and some tickets may be available on the secondary market. You can also purchase tickets to attend the Super Bowl Experience inside the Georgia World Congress Center, featuring interactive games and exhibits. Details here: https://atlsuperbowl53.com/sbx/.
Amid the gridiron fanfare, help us rack up some good karma for Atlanta.
Midtown Alliance has been told that the Super Bowl organizers will station volunteer ambassadors out and about at major intersections to help people with directions. Please watch for your opportunities to help out-of-town visitors as well. You know, Southern Hospitality and all. Go team!
For more information on all things Super Bowl 53, head over to the official website here.