What an action-packed year 2018 has turned out to be. From e-scooters landing on our streets to street improvement projects – and even a lantern parade sandwiched in the middle – Midtown Atlanta has furthered its reputation as a district that never stands still. Take a glance at these updates to some of the News Center stories we shared with you this past year:
Dockless Mobility Test Drive
We were just as intrigued/exasperated/confused/excited as you were by the sudden arrival of dockless e-scooters and mopeds in Midtown this summer. Since our initial test drive, Bird and Lime have introduced next-gen e-scooters with more streamlined features. While the community is still wrestling with etiquette about how to operate and park them properly, Atlanta City Council is currently developing a regulatory framework, and we offered our two-cents.
UPDATE: In a mere eight months, Atlanta has become the 2nd largest market for Bird behind only San Diego. Crazy, right?
Midtown MARTA Plaza Makeover
The colorful changes introduced on the south plaza at MARTA's Midtown station have created an environment where more people can sit and enjoy the city scene between bus, train and trolley trips. MARTA’s Artbound program brings local music to the plaza on certain days, and nearby retailers are positioned to benefit as well.
UPDATE: MARTA counted nearly 180,000 monthly entrances and exits at the Midtown station in October 2018, the most recent month for which data is available.
Eye in the Sky: Drone Tour
This midsummer flight over Midtown showed glimpses of projects in the southern half Midtown that were still rising, and hadn’t been fully glassed in. In the time since, the Coda project has topped out and is on pace to open in Q2 2019, with interior work going full-steam at the Alexan 880 apartment tower.
UPDATE: Since the start of the year, 14 major development projects have been delivered in Midtown, including offices, institutional space, residential buildings, a hotel and ground-floor retail.
New Devices Measure Foot Traffic to Inform Planning, Court Retail Prospects
In the early-fall, our transportation planning team installed eight pedestrian counters at locations throughout the district.
UPDATE: Since the counters went live, we have seen an average of 2,800 people daily at each of the locations. Over time, this data will help us establish a benchmark for activity on sidewalks and offer insight into when and where demand is present.
New Enhancements to Midtown Alliance Smartphone App
We added new features to the IN*MidtownATL app this summer, including Discoveries and enhanced search options to find Offers throughout the district. The project is another example of how we’re bridging Midtown’s walkable infrastructure and mobile tech to help people explore their district on foot.
UPDATE: Since the project began in 2017, more than 5,300 Midtown residents and workers have registered in the app. To date, users have viewed a combined 50,000 screenviews to learn about everything from restaurant specials to public art and historic landmarks.
January Development Review Committee Recap
Remember when the year began with news about a new hotel project planned at the historic intersection bounded by the Fox Theatre, Georgian Terrace and The Ponce condominiums? That project made headlines in the ensuing months when the City’s planning commissioner, the developer and Midtown Alliance came together to dramatically rethink the design. If the project comes to bear, the retry on the facade will help the hotel fit into the context of its neighboring Old Atlanta landmarks.
UPDATE: Since the beginning of the year, the volunteer subject matter experts that make up the Midtown DRC have reviewed 17 major development projects, ranging from new apartments and condos to student housing, office towers, hotels ... and even a proposed power station for Georgia Tech.
Event Recap: “Let’s Talk Midtown” Transit Panel Discussion
The More MARTA initiative is considered a once-in-a-generation opportunity that brought many conversations about how to invest in expanding bus and rail service around the City. According to MARTA officials that spoke at our Let's Talk Midtown event, the expansion initiative carries the potential to provide service to 126 Atlanta neighborhoods.
UPDATE: The $2.5B project list was approved by the MARTA Board this fall. The community is already seeing some of the benefits delivered in the form of expanded local and express bus service and increased frequency. Project planning and public outreach continue on, with an update meeting slated for December 15 at Morningside Presbyterian Church.
Stay current on these and many other issues that shape our district.
These are exciting times to be in Midtown. Our staff is working every day to make sure you know what's happening, and how you can get involved. Bookmark our News Center on your browser. Follow us on social media. Attend an upcoming Midtown Alliance event. And tell us what types of news and info you want to know more about by e-mailing Info@MidtownATL.com.