The Midtown Business Association, known today as Midtown Alliance, created a bridge between City of Atlanta government and the community to help Midtown reach its potential as a place for commerce and culture. Bolstered by leadership and initial financial support from Central Atlanta Progress, this coalition of business leaders started turning the gears. Nearly four decades later, the Midtown Improvement District, Midtown Alliance and its 350+ member organizations are helping them spin even faster.
“New workers and residents are arriving into this community every day, and few of them would ever know the magnitude of the change that has happened here,” said Midtown Alliance president and CEO Kevin Green. “Business leaders, civic leaders and residents had to unite around a bold vision. City officials had to sign off on the most comprehensive rezoning in Atlanta’s history. Developers had to risk lots of capital to create what we have today.”