98 14th Street: From Empty Space to Essential Place

The Midtown Improvement District (MID) announces a major land acquisition with plans to create a permanent signature public space in the heart of Atlanta, for everyone.

Midtown Alliance is seeking a multi-disciplinary design team to shape a bold vision and provide a realistic cost estimate for this transformative project. The RFQ deadline for 98 14th Street closed on Friday, August 22, drawing an incredible response from talented teams across the globe and underscoring the excitement and momentum surrounding this initiative. Our review process is now underway, with finalists to be announced on September 8. To learn more, we invite you to join us at Let’s Talk Midtown on Thursday, September 11, from 5-7pm at the Four Seasons Atlanta Hotel. Register here.

Creating a premier attraction on this land will take all of us. Learn more about the project and how you can get involved.

Midtown Needs More Places for People to Gather

Since 2000, one square-mile of Midtown has seen 140 major development projects delivered and valued at more than $21B, including office towers, condos, apartments, hotels, and institutional spaces. Yet the 770-acre district currently has only 1.4 acres of permanently protected public open space.

Get to Know 98 14th Street

Located between Peachtree and West Peachtree Streets on 14th Street, the site is one of the last undeveloped parcels of its size in Midtown and is strategically located in the largest concentration of arts and cultural attractions in the Southeast, and more than 44,500 workers, residents, students and visitors within a seven-minute walk.

Interim Improvements

See Plans for Temporary Site Improvements

Midtown Alliance is working to clean up the site, re-grade it and make it usable in the interim while long-range design plans and fundraising efforts ramp up.

UNDER-PARKED

The Midtown Improvement District spans 770 acres. But it has only 1.4 acres of permanently protected public open space.

Request for Qualifications

Visionaries Wanted: We're Seeking a Stellar Design Partner to Bring This Space to Life

Midtown Alliance is looking for a multi-disciplinary design team to help us develop a compelling concept and realistic cost estimate for this city-defining project. The deadline for response to the RFQ was August 22. Finalists will be announced on September 8.

Read our RFQ

Kurt Hartman, MID Board Chair

“Our leadership viewed this as a generational opportunity to preserve land forever and create a signature amenity for Midtown and our city. Given the rapid rate Midtown has been developing, this was seen as now or never.”

Watch This

How These Four Acres Can Unlock Potential in Adjacent Sites

View this video replay of Midtown Alliance President and CEO Kevin Green's remarks about how the future public space at 98 14th Street can act as a lever to unlock adjacent spaces, vital connections, and experiences. (Runtime: 13 mins)

Play Video

Mary Pat Matheson, Midtown Alliance Board Chair

“This is a seminal moment to secure open space designed for community gathering, and ensuring its availability forever.”

Community Engagement

Here's What We've Done So Far to Get People Involved

From a community-wide survey to working groups comprised of subject matter experts, our early efforts have already drawn strong participation ... and great ideas to build upon.

DATA DIVE

Nearly 90% of respondents to the Midtown Community Survey agree that Midtown needs more public open spaces.

Context Map

Where Is the Site? Use This Map to Get Your Bearings.

Use this helpful map to find the 98 14th Street site and see what's around it.

View Map

Malloy Peterson, MID Board Member

"This marks the first time a Community Improvement District in Georgia has moved to acquire land to build a signature public space.”

Let's Talk

Schedule a Meeting to Learn More About the Project

Is your organization interested in hearing more about this effort and getting involved? Reach out and let's book a meeting.

DEMAND QUANTIFIED

85% of survey respondents indicated it would be even more appealing to spend time in Midtown if there were more publicly accessible open spaces available.

Media Coverage

Read All About It!

Several local news outlets have written stories about the land acquisition and project aspirations.

Catch Up Here

Subscribe to Our Mailing List to Stay in the Loop

Keep up with this project by signing up for our monthly e-newsletter.

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More Info

Browse Our Key Facts About the Project

We've compiled a helpful summary of essential facts that provide more info on the land, who owns it, how it's funded and more.

CAREERS

Join the Team

Review Open Positions