Midtown Green: A Cultural Attraction Without Walls
We’re working to create one of Atlanta’s most compelling free destinations: an experience that draws people in and makes them want to stay.
This is a rare opportunity to shape one of the city’s next great civic landmarks. Not just a place you pass through, but one you go out of your way to be in. A cultural destination without walls: alive with energy, creativity and everyday moments. A place where something is always happening, where the city comes alive and no two visits feel the same.
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An active environment where art, programming, and everyday interaction naturally intersect.
Planned as an open, highly programmed public space, the project will bring together immersive art, an iconic pavilion and outdoor performance venue, a restaurant and café, a community building with public restrooms, and a wide range of flexible gathering spaces.
The space is designed to support a full day of activity — morning yoga on the lawn, lunch at the café while children play nearby, and evening performances under the stars — offering a range of experiences rarely found in such a dense urban setting.
An anchor destination that reinforces Midtown’s identity as Atlanta’s heart of the arts.
Installations at multiple scales invite interaction and evolve over time, shifting from day to night and season to season. Through sound, light, music, and spoken word, Midtown Green becomes a living platform for artistic expression: one that fosters gathering, connection, and a sense of discovery with every visit.
No other Community Improvement District in Georgia has taken on a project like this before.
The project name “Midtown Green” is a working title and is subject to change. Project costs and timeline are still being developed. Midtown Alliance will advance final design, engineering and cost planning while preparing to launch a capital campaign. Watch for updates on our channels and future opportunities to get involved.
The concept was designed by Field Operations, the firm that has created signature outdoor projects around the world, including the High Line in New York City, Taopu Central Park in Shanghai, and Tongva Park in Santa Monica, among others. A deep bench of experts, including: engineering firm Gresham Smith; architect Thomas Phifer and Partners; art, programming and visitor experience strategists DVDL; water feature consulting by Fluidity Design; programming and revenue consultants HR&A; acoustics research company Threshold; cultural historian Karcheik Sims-Alvarado; cost estimating by Dharam; and others also informed specific design amenities.
Get to Know 98 14th Street
Located between Peachtree and West Peachtree Streets on 14th Street, the site is one of the last undeveloped parcels of its size in Midtown and is strategically located in the largest concentration of arts and cultural attractions in the Southeast, and more than 44,500 workers, residents, students and visitors within a seven-minute walk.