98 14th Street: From Empty Space to Essential Place

The Midtown Improvement District (MID) announces a major land acquisition with plans to create a permanent signature public space in the heart of Atlanta, for everyone.

Midtown Alliance is currently working with a multi-disciplinary design team to shape a bold vision for this transformative project. We expect to have concept renderings and cost estimates by Spring 2026, which will then initiate a multi-year fundraising campaign.

Atlantans can also look forward to some temporary improvements that will make the site usable in the summer of 2026 for public events.

Creating a premier attraction on this land will take all of us. Learn more about the project and how you can get involved.

Midtown Needs More Places for People to Gather

Since 2000, one square-mile of Midtown has seen 140 major development projects delivered and valued at more than $21B, including office towers, condos, apartments, hotels, and institutional spaces. Yet the 770-acre district currently has only 1.4 acres of permanently protected public open space.

Get to Know 98 14th Street

Located between Peachtree and West Peachtree Streets on 14th Street, the site is one of the last undeveloped parcels of its size in Midtown and is strategically located in the largest concentration of arts and cultural attractions in the Southeast, and more than 44,500 workers, residents, students and visitors within a seven-minute walk.

NEW!

Take Our Interactive Online Survey + Share Your Ideas

We created a short digital survey to explore design and programming ideas for the 98 14th Street site. Everyone who completes the survey will be entered to win a year-long membership or season pass to a Midtown arts and cultural institution.

Get Started

UNDER-PARKED

The Midtown Improvement District spans 770 acres. But it has only 1.4 acres of permanently protected public open space.

GET INVOLVED

January 27 Design Lab @ MODA: Public Open House

Our design team is working to define the features for the new public space. Following our 2025 Midtown Community Survey and other previous engagement efforts, this is your next opportunity to provide input and help refine their work as we develop a killer concept for a premier attraction that our entire city can get behind. Stop by MODA anytime between 3:00-6:00pm on Tuesday, January 27 to give your feedback on this project through a variety of engaging insight-gathering activities.

RSVP HERE

Kurt Hartman, MID Board Chair

“Our leadership viewed this as a generational opportunity to preserve land forever and create a signature amenity for Midtown and our city. Given the rapid rate Midtown has been developing, this was seen as now or never.”

Interim Improvements

See Plans for Temporary Site Improvements

Midtown Alliance is working to clean up the site, re-grade it and make it usable in the interim while long-range design plans and fundraising efforts ramp up.

Mary Pat Matheson, Midtown Alliance Board Chair

“This is a seminal moment to secure open space designed for community gathering, and ensuring its availability forever.”

Design Team

NEW: Midtown Alliance Taps Design Team to Execute Vision for 98 14th Street Site

The Midtown Improvement District and Midtown Alliance have selected global design firm Field Operations to lead the design effort. Field Operations will lead a multi-disciplinary team initially responsible for developing concept designs, renderings, and cost estimates.

DATA DIVE

Nearly 90% of respondents to the Midtown Community Survey agree that Midtown needs more public open spaces.

Watch This

How These Four Acres Can Unlock Potential in Adjacent Sites

View this video replay of Midtown Alliance President and CEO Kevin Green's remarks about how the future public space at 98 14th Street can act as a lever to unlock adjacent spaces, vital connections, and experiences. (Runtime: 13 mins)

Play Video

Malloy Peterson, MID Board Member

"This marks the first time a Community Improvement District in Georgia has moved to acquire land to build a signature public space.”

Community Engagement

Here's What We've Done So Far to Get People Involved

From a community-wide survey to working groups comprised of subject matter experts, our early efforts have already drawn strong participation ... and great ideas to build upon.

DEMAND QUANTIFIED

85% of survey respondents indicated it would be even more appealing to spend time in Midtown if there were more publicly accessible open spaces available.

Context Map

Where Is the Site? Use This Map to Get Your Bearings.

Use this helpful map to find the 98 14th Street site and see what's around it.

View Map

Let's Talk

Schedule a Meeting to Learn More About the Project

Is your organization interested in hearing more about this effort and getting involved? Reach out and let's book a meeting.

Media Coverage

Read All About It!

Several local news outlets have written stories about the land acquisition and project aspirations.

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