Creating Atlanta's premier attraction takes all of us.
Midtown Alliance staff have led several projects in 2025 to harness the community's enthusiasm about the 98 14th Street land acquisition and capture feedback to inform our design strategy:
Facilitated Working Groups
Our staff convened subject matter experts from the retail, property development, arts and design arenas to discuss the design objectives for the site.
Interactive Community Pop-Ups
We struck up conversations with attendees at public events to ask what types of features they would like to see included in the space.
2025 Midtown Community Survey
More than 4,800 Midtown residents, workers and visitors participated in our latest community survey, which included questions about what they'd like to do and experience at the 98 14th Street site and where we should look globally for inspiration.
Overall, the feedback points to a strong desire for an active-use space, one that allows for a lot of flexibility in how it's designed and programmed, with a compelling blend of art, technology, nature, and public life.
Survey respondents prioritized having a focal point (like a landmark art installation or a water feature) and to bring together elements of nature and art with programming and possibly a food and beverage component onsite.
The survey also asked respondents to share the names of places they have visited that we should look at for inspiration. We received hundreds of suggestions from across the globe, from Singapore to Tulsa. This really underscores that people who spend time in Midtown are well-traveled and have experienced the best of world-class cities.
Our staff are working with all this excellent feedback to create a compelling design for this space that will make it a landmark destination in Atlanta for everyone to visit and enjoy.
