Barry’s Strengthens Atlanta Presence with Second Studio Opening in Midtown this March

Date and Time

• Saturday, Mar 14, 2026  

Location

Details

Barry’s, the global fitness brand behind The Best Workout in the World™, is officially opening its second Atlanta studio in Midtown at the 1105 West Peachtree mixed-use development, further expanding its presence in one of the city’s most vibrant neighborhoods. The new location joins Barry’s Buckhead studio and reinforces the brand’s continued investment in Atlanta’s growing fitness community.

Barry’s Midtown introduces a dynamic, multi-room studio concept designed to support a range of modalities. The location features the brand’s iconic Red Room, home to Barry’s signature RUN x LIFT classes, alongside a dedicated LIFT room focused exclusively on strength training.

Barry’s RUN x LIFT classes combine treadmill intervals with floor-based strength training for a high-intensity, results-driven workout. Each day targets a specific muscle group - creating variety, balance and progression throughout the week. The Midtown studio will feature 45 spots in class. Those who prefer to opt out of running can sign up for a “double floor” option for additional strength training.

The dedicated LIFT room, which will have 18 spots in class, offers a 50-minute strength-only format built to increase muscle, improve technique, and support long-term performance. With controlled movements, intentional programming and focused rep schemes, LIFT provides a lower-impact option while delivering the same structure and intensity Barry’s is known for.

Beyond the workout, Barry’s Midtown is designed as a full lifestyle destination. The studio includes a Fuel Bar, serving clean and nutritious protein shakes for pre- or post-class recovery, as well as spacious locker rooms outfitted with premium amenities, including Dyson hair dryers and OUAI’s best-selling products.

Located in the heart of Midtown, the new studio offers easy access for both neighborhood residents and commuters, further cementing Barry’s role as a go-to destination for performance-driven training and community connection in Atlanta. Barry’s partnered with Selig Development, the development arm of Selig Enterprises, on the leasing of the space at 1105 West Peachtree.

Class packages and memberships are available for purchase now.

Midtown Atlanta Originals Plus Membership - *requires a 3 month commitment and will give you access to an exclusive list of Barry’s perks including membership-specific retail gifts, complimentary guest passes and more
• 8 classes/month for $157
• 12 classes/month for $214
• 16 classes/month for $255
• 30 classes/month for $285

Midtown Atlanta Originals Membership - *does not require a commitment; pricing is guaranteed for 12 months from studio opening and is only valid at Barry’s Midtown Atlanta
• 8 classes/month for $157
• 12 classes/month for $214
• 16 classes/month for $255
• 30 classes/month for $285

Midtown Atlanta Exclusive Offer: Welcome to Midtown Atlanta Starter 5-Pack
• $85 / 5 classes valid at Midtown Atlanta only