Business by Design: Murrell’s Row Spirits

Date and Time

• Wednesday, Jun 5, 2024  6:30pm - 8:30pm

Location

visit website

Details

In-person | 21+

How can design influence amari? And what are the characteristics of a great gin?

To find out, join us as we dive into the wonderful world of Murrell's Row Spirits — a brand that has been redefining the craft spirits industry since its inception in 2015! Attendees will have the opportunity to hear firsthand from Lee Mayfield, one of the brand's founders, as he shares the story of how this unique distillery came to life.

Lee will speak to the power of design and the details that goes into creating Murrell's Row Spirits' visually stunning labels, which capture the essence of their brand and ensure the bottles make a statement on any shelf. He'll also elaborate on how deeply design has been woven into the fabric of the business and the the ways in which it influences their renowned gins and amari. Finally, you'll learn how design has effectively created harmony between the brand's founders.

The evening will end with a tasting of Murrell's Row Spirits.