January 2021 DRC Recap: Promenade Site Improvements Get Green Light
Published: 01/13/21
The Midtown DRC began 2021 with a presentation by Cousins Properties for improvements to its Promenade building, located at 1230 Peachtree Street.
About the Project
Built in 1990, the 38-story Promenade tower is part of a mixed-use development on 12 acres. The Promenade site encompasses three distinct outdoor plazas that will be updated with new landscape and hardscape improvements.
Here are some details about the project:
- The “Stealth Plaza” (fronting along 15th Street.), which contains a 33-foot tall concrete sculpture by Tristan Al-Haddad, will be softened with added greenery including turf and trees along with a new canopy attached to the building and a walk-up coffee window.
- The “Vault Plaza” (also fronting 15th St.) will feature a rebuilt walkway with two levels connecting the building to the parking deck.
- The “Rear Garden’” includes new landscaping and hardscaping, along with a new seat wall and outdoor seating area that serves a café space inside the building.
DRC Recommendations
The DRC applauded the overall proposal, noting key improvements such the expanded landscape areas, new trees, and new bike room accessible from 15th St.
Related Stories
Business & Real Estate / Atlanta / Community / Midtown Alliance
Event to Address Need for Bold Local Action Amid Shifting National Priorities
Feb 6, 2025
Midtown Alliance’s annual meeting will examine the new era cities are entering, grounded in the need for bold local action and broad partnerships to thrive amidst shifting federal priorities and national disruption.
Business & Real Estate
Could Midtown's Residential Growth Create a More Balanced Retail Scene?
Jan 31, 2025
Fresh from the acquisition of Colony Square, Jamestown's Matt Bronfman is bullish on the opportunity ahead for the district to attract more soft-goods retail shopping. Read more in this story from the Atlanta Business Chronicle.
Business & Real Estate
January 2025 DRC Recap: Retail Tenant Upfit + The Temple Proposed Expansion
Jan 15, 2025
The Midtown DRC reviewed two casesin January. A new fitness facility presented storefront modifications and The Temple previewed a four-story addition as part of their early learning center.