Best Foot Forward: FIFA World Cup 2026™
The FIFA World Cup 2026™ in Atlanta will create numerous unique opportunities for Midtown businesses to capitalize on the passion and excitement for soccer, the world’s most popular sport, and bring people together in the city’s most vibrant central business district.
Midtown Alliance is a member of the Atlanta Convention & Visitors Bureau FIFA World Cup 2026™ Hospitality Committee. As part of our mission to create a thriving street-level experience and support economic development, we created this information hub to help Midtown businesses and property owners leverage this high-profile event.
Timeline and Major Event Dates
The FIFA World Cup 2026™ will take place from Thursday, June 11, through Sunday, July 19, 2026. Get more details here on events specific to Atlanta.
View Atlanta Host City FAQs
The official FIFA World Cup 2026 Atlanta website now features a section with frequently asked questions for the general public. Find answers to commonly asked questions here.
Viewing Party Guidelines
Businesses interested in hosting public viewing events that broadcast matches must meet certain requirements as part of FIFA’s Media Partnership Rights program. Get details on the different types of commercial and non-commercial viewing parties.
Add Your Public Event on Discover Atlanta
Share your event info with the Atlanta Convention & Visitors Bureau, the official destination marketing organization for the City. Their Discover Atlanta platform reaches audiences across multiple channels.
Add Your Local Business to the City's Online Directory
Showcase Atlanta connects major event planners and corporations with local Atlanta businesses through its official digital directory. This tool helps make your services known to prospective clients.
Add Your Venue to ACVB's Online Catalog
The Atlanta Convention & Visitors Bureau is managing an online directory of Atlanta event spaces that can be rented out for special events during the FIFA World Cup 2026. To get yours added to this list, contact ACVB.
Get Up to Speed on FIFA Brand Guidelines
There are specific rules on what a business can or cannot do with the FIFA World Cup 2026™ brand. Only FIFA Rights Holders are permitted to use FIFA official logos, trade names, and other assets for commercial purposes.
Contact Us About Possible Partnership Ideas
Got a pitch for a cool public event or project that fits with our mission to create an exceptional urban experience? Reach out and tell us about it. We're also particularly interested in knowing if you have a space in the district that can be used for a temporary retail pop-up.