Riches to Rags to Riches

Today, Midtown is a robust blend of businesses and residences, hotels, restaurants, cultural and retail destinations, greenspaces, pedestrian-friendly sidewalks and safe streets.  But it wasn't always so.  Indeed, what lends Midtown much of its character is its riches-to-rags-to-riches history.

In the late 1800s, the area was one of Atlanta's finest neighborhoods with graceful mansions lining Peachtree Street.  The post-World War II era, however, led to a downturn as people left the city for Atlanta's growing suburbs.  By the tumultuous 1960s, Midtown was best known for unsavory streets and blocks of underutilized land.  

Beginning in the 1970s, urban visionaries reclaimed the neighborhood and began its renaissance.  Since 1978, Midtown Alliance has facilitated Midtown's progress, transforming this part of Atlanta into a true mixed-use, new urbanist, live-learn-work-play community.  Providing the framework and impetus for this phenomenal transformation has been Blueprint Midtown, the Alliance's visionary, community-derived development plan.